The overall mandate was to create “luxury shoes that feel like sneakers”. The brand’s first stand-alone store opened in London’s Mayfair in 2008. Since then, the business has opened stores in several key locations, amongst them Park Avenue, New York, Motcomb Street, London and new retail locations in Kuwait, United Arab Emirates and Saudi Arabia. The line is also sold in the US at Saks Fifth Avenue, Mitchells and Stanley Korshack, and in London they are available at Harrods.
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