This Way Next worked with P.S Rental on a short project to support the launch of the first British rental platform fully dedicated to luxury bridalwear. Founded by celebrity stylists turned occasion wear entrepreneurs, Ella Gaskell and Zoe Graham,P.S. RENTAL offers brides-to-be the opportunity to access sought after established and emerging designers including Suzanne Neville, Oscar De La Renta, Halfpenny, Dior, Nikeen Asar, Savin London and Sassi Holford, at a fraction of the retail price. PS Rental builds on the duo’s already successful personal styling platform, launched during lockdown.
Starting just ahead of the site going live in March ’23, TWN has secured a range of editorial placements across fashion, national, specialist bridal and industry media. Highlights so far include; Vogue, Grazia, Country & Town House, Marie Claire and The Telegraph, with more in the pipeline