Wax London | Content and community
Work

Content and community

Overview

Contemporary London-based apparel brand, Wax, has embarked on a journey to become a household name for a stylish, sustainably conscious audience. Eschewing the formulaic influencer approach, TWN put together a selection criteria framework reflecting the brand’s DNA that would support the brand’s identity on a deeper level.


 

Elements

Media Relations

Content Creation 

VIP and Influencer Seeding


 

Outcomes

Built on the pillars of London, music and craftsmanship, TWN identified creatives such as Hak Baker, Jack Flannagan and duo behind Ash & Plum, helping set the foundations for their ‘Wax Meets’ content series.  
We also used the same pillars to inform our influencer seeding program and secured placements on Arctic Monkeys, Glass Animals, Louis Dunford and Kodaline. 
To underpin the brand community building, TWN also secured media coverage around their seasonal drops on the likes of HighSnobiety, Hypebeast, Complex, The Guardian, Esquire and GQ.


 

Future Nature — Content and community
Jack Flannagan – Wax Radio
Future Nature — Content and community
Ash & Plumb – Wax Meets
Future Nature — Content and community
Hak Baker – Wax Radio
Future Nature — Content and community
Evening Standard
Future Nature — Content and community
Hypebeast
Future Nature — Content and community
Complex
Future Nature — Content and community
Asa Butterfield
Future Nature — Content and community
The Observer
Future Nature — Content and community
The Times
Future Nature — Content and community
Arctic Monkeys
Future Nature — Content and community
Kodaline
Future Nature — Content and community
Glass Animals