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OVERVIEW

Since partnering with Designer Exchange, we have established a strategic communications programme focused on strengthening the brand’s position as the UK’s leading destination for authenticated pre-owned luxury fashion. Through a combination of proactive media relations, thought leadership, brand storytelling and reactive commentary, we have worked to increase awareness of Designer Exchange among both consumers and the wider fashion industry, while reinforcing its authority within the rapidly growing circular luxury market.

The communications strategy has centred on elevating Designer Exchange beyond a retail business, positioning the brand as a trusted voice on the future of luxury resale, sustainability and authentication.

Alongside media outreach, we have developed compelling editorial content that showcases Designer Exchange’s expertise, from commentary on industry developments and consumer trends to feature-led stories highlighting the value of buying and selling pre-owned luxury. We have also supported the promotion of new store openings, collaborations, seasonal campaigns and business milestones, ensuring each moment contributes to a broader narrative around the brand’s growth and leadership within the resale sector.

A key element of the programme has been positioning members of the Designer Exchange team as credible industry spokespeople, creating opportunities for expert comment and thought leadership across topics including luxury resale, authentication, sustainability and the evolution of the fashion market. By responding quickly to breaking news and emerging industry issues, we have helped ensure Designer Exchange remains visible within the media agenda.

ELEMENTS

Copywriting

Events

Photoshoots

Media outreach

Strategy