Regenerative farming has become a buzzword not only in the food industry, but in fashion too. From Ted Talks, to Netflix ‘Kiss the ground’ and Oscar winning ‘The Biggest Little Farm’ - the term is travelling outside of farming circles. But while more brands are using the term to set their products and practices apart, few consumers know what it means.
‘Farming Fashion’, jointly produced by Southeast and South West England Fibresheds, together with Farmerama Radio, explores the challenges that farmers, processors and designers face, and digs into what a regenerative fashion system could look like by hearing from those already pioneering across the British Isles. Split into three episodes, ‘Farming Fashion’ touches on Farmers, Processes and Designers.
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The main objective of the podcast was to provide a snapchat of the work going on in the Fibreshed movement in the UK, inspire the next generation and make people aware of some of the challenges and opportunities facing the movement. As a topic that affects a wide range of people, the launch gave This Way Next an opportunity to pitch a wide range of media, including sustainability, mainstream press, fashion titles, newsletters and key opinion leaders. The podcast was featured on titles such as The Guardian’s Podcast Newsletter, Country & Townhouse, Country Living, Fashion United and Hole & Corner