This Way Next set up a national upcycling competition, putting vintage re-work in the curriculum of top fashion universities. The purpose was to test the creativity and skill of the UK’s latest crop of up-and-coming designers, using Goldsmith Vintage deadstock.
The talent competition attracted entrants from top universities including Kingston School of Art, Middlesex, Salford and Central Saint Martins. Marked on originality, commerciality and quality of execution, submissions were whittled down to a shortlist of 30 designs to be judged by an expert panel: double BAFTA award winner PC Williams, Fashion Designer and Sustainability Consultant Patrick McDowell, author Lauren Bravo and fashion editor Joy Montgomery.
