This Way Next implemented a partnership with Goldsmith Vintage, fellow community led independent store, Rough Trade and Brighton based artist Elliot Snowman. The aim of the project was to draw on the cultural interplay of vintage fashion and independent music and the nation’s love of pre loved clothing and vinyl - the limited-edition range was available from both the Rough Trade and Goldsmith Vintage stores.
OUTCOMES
The collection sold out almost immediately across both the Goldsmith Vintage and Rough Trade stores, This Way Next secured features on The Guardian, Asbo and Sustainable Jungle. In addition, This Way Next set up a competition give away across the brands’ platforms, to increase customer demand and followers.
