On behalf of Goldsmith Vintage, TWN instigated a collaboration with fellow community led independent music store, Rough Trade, and Brighton based artist Elliot Snowman. The aim of the project was to draw on the cultural interplay of vintage fashion and independent music and the nation’s love of pre loved clothing and vinyl - the limited-edition range was available from both the Rough Trade and Goldsmith Vintage stores.
Outcomes
This Way Next coordinated an asset shoot to provide creative content for all social and email marketing activity including a collaborative give-away competition that ran simultaneously across the brands’ respective platforms to drive sign ups. TWN secured placements on the partnership via The Guardian, Asbo and Sustainable Jungle.
The limited 100-piece capsule sold out almost immediately.
