Rowing Blazers is a brand that loves to collaborate! The cult NY brand has partnered with a melting pot of exciting brands, including Sega, Hunter, The NBA, Luke Edward Hall, K-Swiss and La Martina. As custodians of their UK brand image, we were tasked to place targeted news features to create excitement, conversation and visibility around each of these launches.
Outcomes
We have been able to secure regular news features within some of the UK’s prominent trend media, including Hypebeast, Highsnobiety, PAUSE, Rolling Stone and Clash, as well as cement Rowing Blazers' truly aspirational brand in titles like The Guardian, Financial Times, Gentleman’s Journal and Sunday Times Style.
