Rowing Blazers collabs

Rowing Blazers | Collaborations

Work

Rowing Blazers collabs

Overview

Working with cult NYC brand since 2020 our relationship began with two collaborations - the relaunches of Warm & Wonderful and Gyles & George (see stand alone case-studies).
Since then, we’ve publicised collaborations with Sega, NBA, Luke Edward-Hall, K-Swiss, La Martina, Seiko, Hunter - and most recently with GUCCI VAULT. Each time we work closely with the US team and brand partners to coordinate activities.
As custodians of their UK brand image, we work with short lead times (often little more than 24 hours) - to generate maximum hype via news, features, influencer, and VIP seeding around each of these launches.

Elements

Facilitating partnership (Hunter)

Press

Influencers

VIP

Outcomes

Highlighting just three here; Gucci Vault, Hunter and Seiko to represent the mix of media secured.
In the main, Gucci Vault’s latest drop was centrally controlled by Gucci, however, through meetings with their team we were able to get their approval to follow up their announcement with a brand specific push, resulting in stories and social on Hypebeast and an excellent feature on Esquire entitled ‘Rowing Blazers for Gucci Vault Is Everything You Hoped It Would’.
The combined reach of the two stories totalled 31,000,0000.
For Hunter the combined reach of editorial and social placements totalled 51,982,026, while our Spring ’23 Seiko launch activity generated a combined reach of 122,249,386. For the Luke Edward Hall collaboration we had assets around six weeks ahead of launch - demonstrating how much much more can be achieved with a decent lead landed in Forbes, Monocle, Hero and more. The combined reach of stories placed totalled 132,298,350.

Rowing Blazers x Hunter Campaign

Monocle Magazine

Hypebae

Forbes

Hero Magazine

The Rakish Gent

Hypebeast

Evening Standard

Pause Online

Marie Claire

Blanca Miro

Highsnobiety