Creative evolution

Tusting | Creative Evolution

Work

Creative evolution

Overview

British leather goods maker Tusting is in a privileged position, carrying out all its production on-shore in the UK within its own artisan workshops located in Buckinghamshire.
The brand, which works exclusively with leather sourced from two Leather Working Group (LWG) Gold Standard accredited tanneries, has a rich history of producing for other luxury marques including Aston Martin.
The launch of a more evolved collection for SS23 presented the opportunity to move the brand aesthetic on and position for wider appeal.

Elements

Casting

Creative direction

Content production

Event management

Outcomes

TWN handled casting, creative direction and produced the campaign. Shot by Brian Daly, styled by Rachel Bakewell and featuring Greta Bellamacina and her husband, the artist, Robert Montgomery, Greta and Robert were central to strategically elevating perception and getting the brand on radar with key positioning media and industry taste-makers. A lunch at Sessions Arts Club organised to celebrate the campaign was attended by Times Luxx Fashion Director, Sophie Goodwin, Pippa Vosper, VIP Stylist, Miranda Almond, Freelance Writer, Jess Bumpus, Stylist Features Editor Hannah Keegan, Grazia Head of Fashion Commerce, Hannah Banks Walker, The Observer Editor, Helen Seamons, Country & Town House Editor Amy Wakeham, Luxury London Digital Editorial Director, Zoe Gunn and Mayfair Times Fashion Writer, Sophia Charalambous.

TWN art direction

launch event