This Way Next not only maximizes every collaboration and news story that this cult NYC brand briefs, we also ensure a consistent presence across shopping galleries and main fashion shoots between collections by providing a solid press office function. Alongside this we proactively drive feature placement to mark key moments for the brand and deliver consistent high profile VIP and influencer alignments that help propel the brand’s profile. As part of our close working relationship with Jack Carlson and the team in NY we regularly contribute to communications strategy decisions.
From advising Rowing Blazers on the key ingredients needed to land stand out feature placement - resulting in key pieces such as a full page in the FT announcing the launch of Blazer Group - to getting the brand seen on global names, we have been integral to some of Rowing Blazer’s biggest publicity wins over the past three years. Some of our personal VIP and influencer highlights, gathered in the gallery include; Justin Bieber, Blanca Miro, Romeo Beckham, Phoebe Dynevor, Lucy Williams and up and coming talent Colette Dalal Tchantcho who looked sensational in a Rowing Blazers suit for the screening of her film No Escape.